Character consistency refers to maintaining a recognizable subject across multiple image generations. This can include not only people or mascots, but also products or objects—such as a specific chair, a branded package, or a hat. While Recraft doesn’t offer a dedicated character-tracking feature, you can achieve strong visual continuity using a combination of prompt engineering, style control, reference images, frames, and external model tools.

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What counts as a “character”

  • People (e.g., a red-haired woman in a space suit)
  • Mascots (e.g., a cartoon beaver used across marketing visuals)
  • Objects or products (e.g., the same pair of sunglasses shown in multiple lifestyle settings)

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Techniques for maintaining consistency

  • Use a detailed prompt: Start with a prompt that clearly defines your subject’s distinguishing traits. For example:
    “Young woman with curly red hair, freckles, and an astronaut suit.”
    This establishes a verbal template for regenerating or varying the character later.
    Maintain a consistent style: Apply the same style (or saved custom style) across all related images. Recraft interprets characters through the lens of visual style—keeping it consistent reduces unwanted shifts in appearance.
  • Use frames to evolve or isolate specific traits: Insert the character into a Frame to edit selected parts—such as changing clothes, expressions, or poses—without altering the full image. This is especially useful for storytelling or iterative design.
  • Use reference images to preserve likeness: Add a previously generated or uploaded image of your subject to the canvas and set it as a visual reference. Recraft will use this context to influence how new images are generated, helping preserve identity and structure.
  • Use external models for remixing or variation: You can attach one or more images (of a person, object, or mascot) to a prompt using the external model option. For example:
    • Combine two characters or items into a single scene.
    • Generate style or activity variations, such as:
      “Make my selfie in the style of The Simpsons.”
      “Make me laughing.”
      “Make me riding a bike.”
These techniques can be layered together to iteratively build a series of images that feature a character or product with recognizable, coherent features, even as you explore different styles, scenes, or compositions.